Founded in 1964, JCDecaux Out-of-Home Media Group offers a variety of media vehicles such as street furniture, mall advertising, airport advertising and billboards. The leader in outdoor advertising, JCDecaux is a $1.97 billion company operating in 43 countries.

Matching Champ Car demographics, JCDecaux and Herdez Competition compliment each other's advertising strategies. Announcing this new partnership, Herdez Competition's Business Director Kevin Lee commented, “JCDecaux is a very important media addition to Herdez Competition's sponsor partners.  In keeping with our aim of integrating the activities of the various team sponsors, JCD brings a very high profile media capability that is an excellent fit with the marketing activities of our other partners.  We are looking forward to working with them on promoting business relationships both at and away from the race track.”

Present in 143 airports worldwide, JCDecaux's advertising structures reach 840 million passengers each year.  Their Street Furniture division includes bus shelters and street lamps, which have become part of the fabric of major North American cities, including the four top United States media market's and have generated critical acclaim from city authorities and advertisers alike.  In 1998, the company expanded, introducing JCDecaux Mallscape, an ambitious program to re-position the mall-advertising medium.  Elegant new advertising structures were introduced in select strategic locations throughout the nation's key shopping malls.  Today JCDecaux's Mallscape advertising structures are in 100 of North America's most prestigious shopping malls, with 1.2 billion annual visits.

Jean-Luc Decaux, Co-Chief Executive Officer of JCDecaux, “We are very pleased to be working in association with Herdez Competition and look forward to developing a great Marketing and PR platform through the 2004 Champ Car World Series.”

The Herdez Competition entries, car #4 driven by Ryan Hunter-Reay and car #55 driven by Mario Dominguez will introduce the JC Decaux logo this weekend at the Toyota Grand Prix of Long Beach, round one of the 2004 Champ Car season.  For more information, please visit www.JCDecauxna.com or www.TeamHerdez.com.